BRIEF AND APPROACH
THE CHALLENGE
AkzoNobel Yacht is a division of AkzoNobel, a global paints and coatings company, that creates coatings for yachts. As a high performing yet functional boat coating product, AkzoNobel challenged us with helping them to connect with customers outside the key maintenance period.
From the splash of the waves to the perfect day out on the water is why people fall in love with boating, leading to the creation of a masterbrand campaign centering on ‘That Feeling’.
Our job was to connect ‘That Feeling’ with the new, post-covid boat owner and demonstrate to the industry that once again, AkzoNobel was leading the way in connecting with the next generation of enthusiasts.
OUR SUPER-CHARGED RESPONSE
To maintain a steady flow of engaging content, #ThatFeeling featured four key campaign peaks, each timed across different regions, to keep momentum high. Each peak focused on a distinct theme, from personal stories and general brand awareness, to product demos and satisfying application videos.
70.7M+
people reached
Across all coverage (print, online and social)
100%
positive sentiment
Showcasing authentic storytelling and strategic partnerships
SUPER-CHARGE MOMENT
Our work won a Neptune Award from the Marine Marketers of America for best Influencer Marketing. A celebration of the hard work and passion behind the campaign.
“This campaign was very comprehensive, achieving incredible results with a diverse set of influencers to reach a broader audience. The clever theme fostered an emotional connection to water and boating, leveraging industry entertainers effectively.”
Neptune’s Co-Chair (award judge)