BRIEF AND APPROACH
THE CHALLENGE
GARDENA is Europe’s number one watering brand, but in the UK, the brand is still considered a challenger in a highly competitive market.
Briefed to transform key opinion leaders, journalists and influencers in the UK homes and garden industry into brand adorers, our job was to create an event that would help educate and inspire - bringing to life GARDENA’s World.
OUR SUPER-CHARGED RESPONSE
We held a bespoke event at the Garden Museum, LDN with a thoughtfully curated experience. Guests enjoyed a four-course, farm-to-table menu created in collaboration with Pomelo. Every detail was considered—from seasonal florals and branded colour palettes in the table styling to custom menus, invitations, and take-home terrariums—creating a fully immersive brand moment.
Rather than leading with product, the event focused on storytelling to ensure the event was authentic, informative and engaging. An interactive masterclass led by brand ambassador, Huw Richards, encouraged meaningful conversations and making genuine connections. This human-first, product second approach resulted in overwhelmingly positive feedback from high profile guests who appreciated the relaxed, inspiring, and community-driven atmosphere.
1.5M
media reach
influencer and media, generated from the event
31
high profile attendees at the event
Including media, influencers and retailers
SUPER-CHARGE MOMENT
Delivered a room full of top tier media and creators with ongoing relationships developed.
"We were incredibly impressed by Democracy’s professionalism and polished organisation for the event. The entire evening was executed seamlessly from start to finish. The atmosphere in the room was electric - relaxed yet impeccably professional - and our guests were absolutely buzzing."
Sarah Bentham, UK Marketing Manager, GARDENA