BRIEF AND APPROACH
THE CHALLENGE
Opened in 2020 as the UK’s only purpose-built addiction treatment centre, offering high end facilities, a beautiful tranquil setting and a unique, and a modern take on treatment that opposed the traditional 12 steps.
Our job was to grow awareness of Delamere among potential guests, referrers (HR Directors and C-suite professionals) and peers within the addiction treatment sector.
OUR SUPER-CHARGED RESPONSE
The best way to appreciate the quality of Delamere, its people, programme and surroundings is to visit. We secured tier A journalist visits to the clinic that would lead to quality, feature-length coverage.
To put a human face on the complexities of modern addiction, case study interviews - named and anonymous - were compiled from former Delamere guests, while Delamere’s roster of experts were all utilised for thought leadership comments used across trade and consumer media and socials driving awareness where it matters for those in need.
85
pieces of coverage
within Tier A media
1 in 3
pieces of coverage included a follow link
with an average domain authority of 88/100
SUPER-CHARGE MOMENT
Feature-length coverage from The Times Health Editor Eleanor Hayward, that appeared in print and online, contributed to £100k of bookings.
“The article in The Times specifically resulted in £100K worth of bookings. In our world, that means that people are finding life-saving treatment and making profound changes thanks to the press coverage achieved.”
Martin Preston, Founder and CEO, Delamere