BRIEF AND APPROACH
THE CHALLENGE
To bring to life how Dulux Trade educates architects to create harmony and inclusively between space and people through use of colour in design, within occupant-centred spaces such as in healthcare, education and workplace settings.
OUR SUPER-CHARGED RESPONSE
We developed an integrated campaign for architects via extensive media relations, paid and organic social media and an event which was hosted at the prestigious Royal Institute of British Architects headquarters.
The event enabled architects to earn CPD points as part of their RIBA membership while engaging with the brand. Specialist sales teams were on hand to assist with lead generation and arranging future meetings with customers.
Effective media relations gained traction with trade journalists to engage with the topic of colour in occupant-centred design and hero Dulux Trade as the brand of choice for architects.
20+
pieces of coverage landed
across tier A design titles
1.2M
potential customers reached
through organic and social campaigns
SUPER-CHARGE MOMENT
Landing a successful media partnership with Dezeen which extended reach and gravitas for Dulux Trade versus the competition.
“Democracy invested the time and effort to navigate the complexity of colour in design within occupant-centred spaces to ensure the campaign was a stand-out success. They truly maximised the opportunity with the media in a way that no other agency could.”
Emma Churchill, Senior Marketing Manager, Dulux Trade