BRIEF AND APPROACH
THE CHALLENGE
Democracy was engaged to grow awareness around sponsorship of TV coverage of the FA Cup. Football gave us a new way in to tell the heycar story.
OUR SUPER-CHARGED RESPONSE
The Road to Wembley campaign. Engaged pundit Jermaine Jenas for media stories at each round of the competition, fans’ stories of their ‘Road to Wembley’ memories used across media and social channels and created unique social content recording famous football chants using just car horns.
+12.5K
new leads generated
through digital campaign activity
+53
links
driving traffic to the Heycar website
SUPER-CHARGE MOMENT
24 national pieces of media coverage generated 17 backlinks and reached over 57.2m football fans.
“Democracy taught me all about PR. I had years of experience in the car industry, and through their know-how, training and guidance, I was able to use that experience to promote my brand in the press, online, on radio, podcasts and TV. I always felt confident in their hands.”
Karen Hilton, CEO, heycar (retained client from 2019 - 2023)