BRIEF AND APPROACH
THE CHALLENGE
Formally launch the first to market, Intertrac HullCare solution, the ultimate big data hull management package. Offering fleet operators unrivalled fuel and emissions savings, it provides additional control over vessel efficiency and environmental performance via the new tool that saves up to 24k tonnes of CO2, equating to €4.6m in fuel savings.
OUR SUPER-CHARGED RESPONSE
To reach a broad spectrum of marine industry media, an online webinar was created and hosted with tier A journalists, along with large current and prospect marine operators to launch the new industry-first tool.
This was accompanied by a full HullCare launch pack featuring immersive animations highlighting the benefits of engaging with AkzoNobel’s new solution. A paid social targeted campaign extended the reach of the webinar and was ideal for generating demand.
26
pieces of coverage landed
in key marine and coating technology titles
1.5M
potential customers reached
in press alone, across Q1 of the launch
SUPER-CHARGE MOMENT
Our campaign helped the brand team to deliver double their sales target for year one.
“Democracy delivered above and beyond expectations, engaging journalists successfully to attend the webinar. They also ensured effective follow-up to deliver accurate and compelling earned content from across the world.”
Emma Churchill, Marketing Excellence Manager, AkzoNobel Marine Protective and Yacht Coatings division