BRIEF AND APPROACH
THE CHALLENGE
Deliver a digital campaign that would attract and convert new audiences by positioning Skinny Bars front-of-mind through engaging social content. Drive brand affinity through a community building campaign and support in-store purchase by highlighting the brand’s great value and on-the-go snacking appeal.
OUR SUPER-CHARGED RESPONSE
Launched an influencer-led challenge that would encourage our community to create their dream Skinny Bar flavours with the wackiest and wildest flavours showcased through an online content series. The influencer-created bars competed in a public vote on Skinny’s website, boosting fan engagement, increasing site dwell time, and driving traffic through gamified competition.
38K
engagements
with an OTS of 2.6M
5k
link clicks to product landing page
via the Battle of the Bars campaign landing page
SUPER-CHARGE MOMENT
More than three thousand submissions to the competition in just three months delivering organically over 2K new fans.
“We saw positive results from the activity and brand growth on social media had really strong uplift from the campaign.”
Gemma Byrne, Brand Manager at Halo Foods