BRIEF AND APPROACH
THE CHALLENGE
Online Home Store (OHS) briefed us to help them position their website as the place to go if consumers are looking for Instagrammable home style on a budget. The goal was to drive traffic and with it, online sales to their website via extensive media coverage, link referrals and increased brand awareness.
OUR SUPER-CHARGED RESPONSE
We responded to the challenge by curating a raft of original content that hooked into key seasonal moments that all linked back to product specific pages. Some of these moments included DIY bank holiday refreshes, Mother’s Day, Summer, Black Friday, Christmas etc. and we used social listening and reactive communications to jump on emerging trends, weather extremes e.g. arctic snap/heatwave etc.
We also used rising interior trends to generate coverage and links online in interiors and shopping media by highlighting OHS as a one-stop-shop for styling your home, whilst highlighting the price saving versus competitors with wider national news writers.
669
media mentions
accross the calendar year
147
pieces of coverage included a link to buy
with an average domain authority of 79/100
SUPER-CHARGE MOMENT
OHS’ egg chair was one the hero products of the year that sold out in just two weeks of media launch. The PR coverage generated more than £180k attributable sales in the year.
“We've experienced tangible commercial wins - with an uplift in sales on hero products and increased website traffic performance through link clicks.”
Ian Harrison, Chief Marketing Officer at Online Home Shop