BRIEF AND APPROACH
THE CHALLENGE
To get new and existing brand fans to choose Five Farms over the established Irish Cream Liqueurs that traditionally dominate the festive season. The commercial element of the brief was to drive an increase in rate of sale for the brand’s new listing, Sainsbury’s.
OUR SUPER-CHARGED RESPONSE
A multi-channel approach drove consideration and brand fame through consumer and trade media all underpinned with authentic influencer partnerships that were amplified through paid amplification. The goal was to ensure that Five Farms sales were super-charged during their key sales period by positioning the brand as a luxurious alternative to competitors.
475M
shoppers reached
via broadcast, online and print coverage
45
media mentions
across two months in print and online media outlets
SUPER-CHARGE MOMENT
Five Farms labelled as ‘fantastic’ by journalist and food critic, Jay Rayner, on Channel 4’s Sunday Brunch. Sales in store increased following the segment from one per week to eight per Sainsbury’s store.
“The Sunday Brunch feature was a brilliant piece for Five Farms, a true five star result!”
Johnny Harte, Co-Founder, Five Farms