BRIEF AND APPROACH
THE CHALLENGE
Eisberg needed to extend brand awareness to reach the sober curious Gen Z consumers, driving them to consider Eisberg as a modern and quality choice, while demonstrating support to existing and potential retail buyers.
OUR SUPER-CHARGED RESPONSE
We deployed advanced targeting techniques to successfully reach a new younger audience via Spotify. Specialist ads were developed which focused on relevant playlists that indexed with target audience demographics. We identified and selected specific playlists and podcasts by analysing listener data and content alignment to ensure we were reaching key consumers effectively.
On top of this, we retargeted top performing audiences to maximise the performance versus budget and drive more listeners through the purchasing funnel. Clear CTAs on each ad ensured listeners were driven to selected retailers, creating an easy and efficient path to purchase.
+750k
listens
through seven targeted adverts
+1.5K
clicks to buy
directly supporting Eisberg’s key stockists
SUPER-CHARGE MOMENT
Over delivered with bullseye audience with +823% Gen Z awareness increase.
“This campaign has opened the door with retailers, helping them see the opportunity with this younger drinker. Democracy continues to find new ways to get new shoppers bought into the Eisberg brand.”
Dan Harwood, Managing Director, SW Wines Europe.