53% of UK businesses are yet to implement an AI visibility strategy

Meaning challenger brands can still gain an early mover advantage by embracing ‘The Power Of I’.

Your internal experts have the power to bring knowledge, credibility and human connection to your communications in a way that corporate messaging can’t replicate and LLMs are looking for.

They are the bridge between brand and audience and a critical signal of trust – essential for protecting and connecting a brand.

Democracy’s new report, ‘The Power Of I’ digs into this opportunity for brand comms and gives practical examples of how individual branding super-charges brand reputation.

At Democracy, we work with our client partners to identify credible internal voices, support them with the right structure and confidence, and ensure expert-led communication is inclusive, strategic and aligned with long-term trust.

Download the report

We asked 100 company leaders to assess their teams for subject matter expertise and to consider the boundaries that are preventing them from recognising the opportunity.

We layer on first-person insight from brand expert and academic Helen Hepworth, take a client's view from Dan Harwood of SW Wines, speak to one of Democracy's supplier partners, Jake Simpkin, and check in with the PRCA CEO, Sarah Waddington, to apply an industry-wide lens.

We bring it all together by offering practical ways for you to take the insight and apply it to your own business.