THE CHALLENGE

To give consumers who don’t typically gamble on football the confidence to get involved alongside existing talkSPORT BET customers in the run up to the men’s Euros, using a new streamlined betting process to show just how simple, intuitive and fun it can be to those who back.

OUR SUPER-CHARGED RESPONSE

We brought the talkSPORT BET Lucky Dip to life outside Wembley Stadium with a bold, attention-grabbing activation fronted by brand ambassador Ryon Douglas and breakfast-show legend Ally McCoist.

The high-energy setup, complete with fun props and a full branded wheel, stopped passers-by and pulled them into the experience. As participants competed for spot-prizes, the moment became entertaining, social and instantly shareable, perfectly demonstrating the simplicity of the new betting process.

Producing digital assets for use across TalkSPORT BET channels, we amplified the activation and drove audiences back to the online offering with a clever call to action. Paid amplification extended the campaign’s reach even further, generating awareness and engaging new customers ahead of the tournament.