BRIEF AND APPROACH
THE CHALLENGE
Hydrotreated vegetable oil (HVO) is a diesel alternative that can reduce carbon emissions by up to 90% immediately. Democracy client Certas Energy is the UK’s leading supplier of this liquid renewable fuel.
Our brief was for an ongoing awareness campaign to educate and debunk the myths surrounding HVO, increase Certas Energy’s media share of voice and reach customers across multiple sectors to support their transition to net zero. We used PR, organic and paid social to achieve this.
OUR SUPER-CHARGED RESPONSE
We utilised a traditional always on PR approach and leveraged organic and paid social media to create a multi-channel awareness campaign.
This included briefing and supporting at trade events, organising journalist interviews, landing thought leadership features, creating organic social content and amplifying this to existing and potential customers.
The goal was to highlight the reliability of Certas Energy, debunk common misconceptions about HVO and raise awareness of the environmental impact the liquid renewable has.
110+
pieces of coverage landed
across a relevant, multi-industry selection of titles
860K
total impressions
through organic and social campaigns
SUPER-CHARGE MOMENT
Certas Energy won the UKIFDA Green Award 2025 for the second consecutive year for its contribution to the decarbonisation agenda - an entry Democracy wrote and supported with.
“Partnering with Democracy has been a transformative experience for our brand.Their expertise has significantly enhanced our market presence, strengthened our connection with the media as well as our customers, and improved our brand authority in a competitive marketplace.”
Niki Holt, Marketing Director for Energy Solutions at Certas Energy