Digital Content
Creative content is where our emotional intelligence comes to the fore and the team at Democracy rolls up their sleeves.
Drawing on all the insight we’ve gathered from data mining – we find the words, capture the pictures, create the videos and develop the experiences that will strike a chord with your target audience.
At Democracy our creative campaigns often centre around a hero piece of video content. Acting as an anchor for a brand who wants to affect change by creating a lasting and compelling narrative.
These hero assets have the potential to gain traction across multiple audiences – in both the real and digital worlds, with appeal to both journalists and influencers, the hero content idea becomes the springboard for a series of creative news stories and social media activations that helps drive both awareness and authenticity.
In today’s world, journalists need ‘oven ready’ content packages to add the colour, depth and interest to keep readers onsite. At Democracy, we secure maximum column inches for our news stories by creating the wider content assets that help tell the stories.
From case studies that are loved by the Mail and the Express, to recording live events from visitor destinations when TV stations are unavailable to send a crew, our content packages have featured on national and regional TV, radio, online and in print.
WE SPECIALISE IN:
- Video Production: From studio shoots, event coverage and vox pops; to motion graphics, special effects and exploring what role artificial intelligence can play in the editing process. We guide audiences to connect with an idea through emotive and engaging storytelling.
- Social Assets: We deliver platform ready digital assets, fused with the features that audiences gravitate towards. We keep our finger on the pulse of innovative and emerging creative formats to keep our clients at the cutting edge of their market.
- Photography: Capturing subjects in their best light is a central element of the projects we undertake in the studio. Never more so than when we’re shooting crisp, clean, high resolution imagery; and as a full service studio, we can truly appreciate the impact of a high quality hero image.
- Graphic Design: There’s nothing that a good design can’t improve. From getting your audience to connect with complex data via a beautiful infographic, or to evoke a particular emotion through a nuanced balance of colour, shape and language. We have the right mix of people needed to produce considered designs that ‘feel’ right.
- Print Media: Leaflets, brochures, pull up banners, promotional items and exhibition stands… you name it, we can do the lot. We can also guide you around the myriad of printing possibilities available and help suggest eco-friendly options that don’t cost the earth.
- Interactive: We’re a digital first studio with a portfolio of stunning web projects and digital experiences under our belt. From websites to interactive quizzes and stories, it’s all built on solid UX fundamentals and with an SEO mindset. Offering insight from an analytics and user testing perspective to informatively guide development.
- Augmented Reality: Technology has never been more accessible than it is today. With a device in every pocket, there’s an abundance of opportunities to challenge people’s perceptions in ways that have never been feasible before. Filters and AR experiences offer a portal into a world where anything is possible.
- Podcasts: One in three people will be listening to a podcast every week in the UK by 2026, so it’s no wonder that there’s so much buzz around this format that continues to make headlines. We work with our expert partners to deliver bespoke podcast coaching, production and sound design – making your brand part of someone’s next recommendation.
- Copywriting: Across all our creative specialisms there’s a core requirement of effective and brand appropriate copywriting. Owing to our unique Democracy DNA, we house a melting pot of expert copywriters and wordsmiths with an intricate understanding of you and your audience.
- Live Events: From stunts, experiential events and sampling to webinars, live streams and personalised encounters, our creative team can draw on a broad mix of assets to deliver interactions that will be remembered.
- Workshops: We know that the best, most effective ideas are not always immediately apparent. But whilst a blank piece of paper can be daunting, we see that possibility as an exciting challenge. As a creative team, we’re ideators at heart – and we love to explore the art of what’s possible. Our stakeholders are rarely only along for the ride; as we help to shape what comes next – together.
Get in touch
If you like the sound of what we can offer you and your company, contact us today! Pick up the phone and call us on 0161 881 5941 or email us at jennifer@democracypr.com.