KATE MCAULIFFE

Kate joined the agency in 2024 as Chief News Writer, bringing with her a sharp editorial eye and a storyteller’s instinct honed at Reach PLC, where she worked across national and regional titles as a Senior Commercial Audience Writer.

At Reach, Kate worked between editorial and commercial, working with in-house marketing teams to craft compelling special features and advertorials that read like news stories. She also worked in the publisher's consumer unit, writing affiliate content, reviews, live blogs, and social posts on some of the UK’s most-read news platforms.

Now, Kate works across our varied portfolio of B2B and B2C clients, helping brands land their stories in headlines, interviewing key stakeholders, crafting press releases, and mapping out sell-in strategies.