Manchester PR and social agency Democracy takes challenger brand proposition to the capital as it expands with London office opening
PR and social agency Democracy PR has announced the expansion of its operations with the opening of a second office in the heart of London, in addition to its existing Manchester HQ.
Team Changes
Rhona Templer, formerly Managing Director of Gold79, has been hired as Managing Director, London, for the award-winning agency as it puts boots on the ground in the capital for the first time.
The growth plan is mirrored in Manchester, where Client Services Director Hannah Lebon becomes Managing Director, Manchester. Founder Jen O’Grady moves into the role of CEO.
Why London?
Jen says: “Lots of agencies outside of London like to complain about the London bubble. We’re taking a different approach, and bringing our people-powered insights to the capital, along with our reputation for hard graft, creativity, value and measurable difference all wrapped up in northern charm.
“In the 17 years we’ve been in business, we’ve learnt how challenger brands can win by understanding and engaging the 87% of people who live outside of the capital.”
How will it look?
Joining MD London Rhona Templer to launch the expansion in the heart of Soho will be Democracy’s Graeme McGilliard, who has been part of the Manchester team for 12 years.
Rhona says: “I was attracted to join the team because of their challenger brand proposition, their people, their clients and their investment in delivering market leading AI primed comms. The PR and social landscape is changing, which brings opportunity for market disruption. We have both the mindset and skill set to unlock that opportunity for our clients.
“As a London native with decades of experience delivering work in the capital, my role will be to work alongside the leadership team, growing our presence and connecting the Democracy proposition to the London market.”
Democracy’s client roster includes Flymo, Gardena, ATAG, Delamere Health, Certas, Orbia, Tequila Rose, Five Farms, Eisberg and Fray Bentos. The team of 27 staff is headquartered in Manchester.
