Reels take centre stage
Facebook is going all-in on Reels. From now on, every video uploaded to Facebook will be published as a Reel – no length restrictions.
Why the change? Reels is driving serious engagement for Facebook, and this move streamlines the video experience for both users and creators.
Say goodbye to the ‘Video’ tab as it’s being rebranded as ‘Reels’ to reflect this new focus.
For brands and marketers, Meta is simplifying reporting too: video and Reels metrics are being rolled into one unified Reels analytics view.
Meta has confirmed that monetisation is keeping pace and earnings will stay steady as long as content output and engagement remain consistent.
Google is going to be overtaken by Chat GPT
With Chat GPT growing five times faster than Google did on its way to 1 billion users, the landscape of online discovery is clearly shifting.
AI-driven search prioritises authoritative content, making digital PR more valuable than ever.
For brands, being at the top of AI-generated answers is the new SEO battleground-meaning strategic link-building is no longer optional, but essential. Companies who are not across this already, need to act fast.
Read more here.
LinkedIn Ai is not as popular
AI-generated writing tools haven’t gained the traction that LinkedIn initially anticipated.
The platform offers an AI-powered writing assistant for premium subscribers. The tool offers tailored suggestions for profile sections such as headline, about, and experience, helping users refine their content to stand out professionally.
That’s partly because LinkedIn’s community is quick to spot AI-generated content, especially when it comes to captions and posts. And they won’t hesitate to call it out.
Getting flagged on X or TikTok is one thing but on LinkedIn, where people’s professional reputations are at stake, the impact feels much more significant.
The higher stakes mean users are more cautious about what they share and how it’s perceived.
Read more here.
Digg
The social news aggregator Digg, is preparing to relaunch.
The Digg app originally appeared in 2004 and allowed users to discover and share trending content from across the internet. It was a pioneer in community driven content curation, enabling users to upvote (digg) or downvote (bury) stories, influencing their visibility on the platform.
Digg’s original founder, Kevin Rose, and Reddit co-founder Alexis Ohanian teamed up to bring the brand back and reinvent the site for a new generation of internet users.
In an effort to distinguish its upvote and downvote buttons from Reddit, Digg has opted for icons resembling hand shovels.
However, this has left first time users confused as it’s unclear which icon represents an upvote and which one signals a downvote.
Rose has suggested that Digg would like to turn to AI to help in community design further down the road.
Read more here.
Grok return
Elon Musk is revamping his Grok AI chatbot to eliminate what he sees as ‘politically incorrect, but nonetheless factually true’ outputs, retraining it on a new model (Grok 3.5 or 4) to ‘rewrite the entire corpus of human knowledge’.
This change has been building for a while, as Grok X’s AI chatbot has frequently provided responses that contradict Musk’s personal views.
For instance, it has supported children’s access to gender-affirming care, a stance Musk strongly opposes.
The move has drawn criticism from AI experts, who warn it could inject bias and misinformation into the system.
They argue that tailoring AI outputs to fit personal viewpoints risks turning it into an ideological tool, undermining trust and objectivity.
This shift reflects broader concerns about the growing influence of individual and corporate agendas on AI development.
Read more here.