Open AI considering advertising on Chat GPT
In an attempt to expand revenue streams as a for-profit company, Open AI has told
The Financial Times that it will be exploring plans to introduce advertising on its artificial intelligence products, including Chat GPT.
OpenAI has hired advertising talent from Google and Meta to ensure it enters this market with maximum impact. Kevin Weil, who previously spearheaded ad-supported initiatives at Instagram, is overseeing product development.
However, this will not happen soon as Open AI’s CFO Sarah Friar said: “I don’t preclude [ads] but for now there’s lots of low-hanging fruit in the way we are doing things.”
Read more here.
Instagram’s broadcast channel updates
Broadcast channels on Instagram are a powerful tool for brands to create engaged communities; fostering meaningful and real-time communication with audiences.
Now admins can enable replies from community members, making it much more like a regular group chat.
The main interface of broadcast channels will remain a single thread of updates from admins, however, members can reply and engage with one another within each thread.
Additionally within broadcast channels, ‘Prompts’ have been added which lets creators initiate discussions by posing questions, with followers able to reply using text or photos for up to 24 hours- much like the already popular ‘Question’ and ‘Poll’ features on Instagram Stories.
Read more here.
LinkedIn launches revolving slideshow banners for profiles
Looking for a new way to spruce up your LinkedIn profile? Try the new profile slideshow banners.
LinkedIn has introduced a ‘Create Slideshow’ option that enables auto-revolving slideshow of up to five images as the banner on profiles.
For business owners and entrepreneurs this is a great way to showcase offerings in an engaging visual way.
This will be rolled out exclusively to LinkedIn Premium users over the next couple of weeks.
Read more here.
Spotify unveils 2024 Wrapped for advertisers
Recently, Spotify released its UK ‘Wrapped’ for advertisers; reporting on trends of consumer searches to help with content and targeting when using Spotify Ads.
It has been reported that the UK has become the number two video podcast market in Europe, with listeners growing by more than 25 per cent year-on-year and nearly 70 per cent actively watching content.
By tapping into trends like the rise in pet-related content (+134 per cent) and the growing popularity of dance party searches (+333 per cent), advertisers can leverage Spotify’s personalised content options to create highly engaging, tailored campaigns for UK-specific audiences.
Spotify claims that ads on podcasts have a 20 per cent engagement rate, making them a new option for the marketing mix in 2025.
Download Spotify’s one-pager here.
Bluesky unveils plans for paid subscription service
X’s rival Bluesky (with now more than 13 million users) are developing a premium subscription service, named ‘Bluesky+’.
Even though there is not yet much detailed information on Bluesky+, the subscription cost will be $8 per month and include:
- Bluesky+ profile badge
- Custom app icons
- Profile customisations
- Higher video upload limits
- Higher video quality
- Other features such as post analytics coming soon after launch
However, Bluesky has informed GitHub that the listed features are mock-ups at this stage. We are looking forward to seeing the subscription features and determining if Bluesky+ is a success or not.
Read more here and here.