“This is the greatest heist on Earth. We need to stop it before it’s too late”, reports the Press Gazette.
We’ve never seen a newsstand like this before.
The news industry is today using almost every front page to call upon the government to side with UK assets over big tech and protect original thinking and creativity. To Make it Fair.
They are calling for us to create friction. To make it difficult for big tech companies to steal our original creative thinking in order to train AI models and are warning that the window to change is closing.
It’s not just about music – it’s about words, pictures, stories and original thinking.
The PR industry needs to stand with journalists. We too are original content creators and we too are under threat.
Large language models (LLMs) utilise machine learning to analyse enormous data sets of language, working to predict the most likely next word in a sentence.
This is how any LLM, such as ChatGPT or Claude, can seemingly understand a query and output a coherent response.
Knowing this, it is clear why the issue of intellectual property is so prevalent when considering the possibility of the robo-journo as its speech patterns have been learnt using other people’s data and creativity.
According to a poll by YouGov, only one in four people would trust an AI journalist that had a human editor proofreading, and as little as 12 percent would trust both the journalist and editor to be AI – no wonder.
Yes, I now work in PR, but I worked in newsrooms for more than 15 years. There’s a place for AI but there’s no replacing a trained journalist’s emotion, creativity and news writing skills.
A human chain in the journalism loop is crucial.
Stand with Democracy and write to your MP using this link