The Coronavirus has been the ONLY news story in town since last Spring and in 2021 it will continue to dominate the news agenda.
Covid arrived as the media was already going through a painful process of transformation – shedding outdated ways of working to become a leaner and more credible threat to the internet giants who have hoovered up ad revenue and audience.
Through extensive off-the-record contributions from senior figures in the nation’s newsrooms, the team at Democracy have created a report that shows how Covid has sped up this process.
What is clear from our findings is that PR has never been more important – but brands must adapt their PR strategies to remain at the forefront of the news agenda.
It has never been more important to get your communications strategy right. Are you ready?
