Ollie Graham - Strategy & Insights Director

With a knack for getting to the heart of a business problem, Ollie uses his extensive experience across Social, Digital, ATL, Healthcare Comms and PR to offer compelling and insightful marketing solutions for brands.

Having worked in both research and strategy functions, Ollie likes to get his hands dirty in data and research to dig deep into what motivates people and how a brand can realistically fit into their lives. This combination of real-world analysis mixed with an interest in up-to-date marketing theory is what underpins Ollie’s approach to developing effective strategies and ideas.

Curiosity is what drives Ollie so while at work you might find him exploring new trends, when out of work you’re likely to find him exploring what the north has to offer or learning something new…most likely in the kitchen with some bonkers recipe!

Favourite moment: Defining the global digital brand purpose for Lurpak, establishing the brand as a best-in-class example within Arla. This work was a perfect example of mixing real data & research with cultural insight to develop strategy that reflected real human behaviours.


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