Caroline Aspinall - Group Commercial Director

As a former award-winning journalist Caroline knows how to tell your brand’s story to get the results that will really make a difference to your business.

Unapologetically commercial in her approach, she marries her journalistic credentials with her business nous to deliver campaigns that are creative, compelling and above all commercial.

With a successful track record in director roles both in-house and within agency, Caroline understands the challenges clients face and works in partnership with them at a strategic level to understand their business objectives and aspirations.

As Group Commercial Director for Democracy she oversees agency efficiency, accuracy and profitability to ensure every client’s budget is used to generate maximum impact and an impressive Return On Investment.

Favourite moment: Proving there is always a solution to any problem and getting herself onto Centre Court at Wimbledon with clients, despite not having any tickets.


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