What we're saying

TALK SOCIAL MON 24 FEB 2014

1. Facebook buys Whatsapp

So one of the biggest aggregators of personal information on the planet has just bought access to your text messages – time to panic?

WhatsApp has always proudly shunned advertising, investing time in improving the service rather than slicing up data for advertising purposes. This new layer of information has the potential to help make Facebook advertising even more targeted, helping to connect the brand and the potential customer at their greatest moment of need.

Is free text messaging worth the personal cost? Only you can decide.

Read more here.

2. LinkedIn launch block function

The new LinkedIn block button means that now we can ‘break up’ professionally.

Parties who choose to use the tool won’t be able to access each other’s profile or exchange messages on the network. Blocked users won’t appear as a connection, their endorsements and recommendations will disappear and LinkedIn will stop suggesting them in the ‘People You May Know’ and ‘People also Viewed’ sections.

Read more here.

3. Sony Smart Band tracks every moment from waking to sleeping

Sony are to launch a new wristband, designed to be worn 24/7 and that allows every moment of the wearers daily life to be logged – from sleep cycles, locations visited and music played.

Data is transferred when the wristband is paired with a smartphone via NFC or Bluetooth, working in conjunction with the Sony Lifelog app.

The SmartBand SWR10 will also notifies you of incoming calls, messages and tweets by vibrating, and it can be used to play, pause and skip track in your walkman app by pressing a button or tapping the band.

Read more here.

4. Snapchat embraces Hollyoaks

Snapchat has said ‘HelloHollyoaks’ this month as the teenage soap becomes the first to use the picture sharing platform to engage their audience.

The popularity of Snapchat, the photo messaging application launched at the end of 2011, exploded last year and now boasts more than 400 million messages being shared every day.

User who add ‘HelloHollyoaks’ will be rewarded with exclusive content from upcoming episodes and weekly teasers using Snapchat Stories.

This is another first for Hollyoaks. In 2012 we worked with them to create DocYou (which scooped a Royal Television Award) – the worlds first fictional social network, created to show their viewers and the wider community just how damaging cyber bullying can be first hand.

Read more here.

5. Facebook newsfeed updates will give brands more reach

This week’s changes to the Facebook Newsfeed algorithm mean that when a Page tags another brand or celebrity page in a post, the content has potential to appear on the Newsfeed of fans of both.

It’s a great way for brands to demonstrate partnerships and expand their reach.  It also gives them them the potential to piggyback onto others’ campaigns and profiles – an opportunity for some, an issue for others!

Read more here.

 

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