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Talk Social: June 18, 2019

Cash for stats – Facebook launches a new app that pays users for their data

A new Facebook app will allow social media users to sell data on how they are using competitor apps.

Facebook has previously rolled out similar apps that tracked users’ activities but they were shut down after drawing criticism for infringing on people’s privacy.

With this new iteration, called Study, Facebook is working to appear more transparent and upfront about their need to collect data.

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Oh snap – Snapchat sees huge growth following the launch of gender-swap lenses

Snapchat downloads have more than doubled in under a month following the launch of two new lenses.

The new lenses, which were launched on May 8, either give users a square jaw and stubble to appear more masculine or softer features and makeup to look more feminine.

Snapchat’s Average Daily Active Users was 190 million for Q1 this year. While this was slightly up on the previous period, it was still down on its peak of 191 million in Q1 for 2018.

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Pin the tale – Pinterest unveils Story Pins

Pinterest is currently testing a new format post called Story Pins.

The new Pin will resemble the Stories on other platforms such as Instagram and Snapchat. Brands will be able to share up to 20 pages of images, text, and multiple links.

The new feature is only available to a small group of business accounts at the moment, but is expected to be available to brands soon.

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Proud Insta – Instagram celebrates Pride month

Instagram has unveiled a host of new features as part of their month-long celebration of the LGBTQ+ community.

The platform has added more gender options for social media users who don’t identify as male or female. Instagrammers can now select ‘gender non-conforming’ or ‘non-specified’ when building or updating their profile.

Also, hashtags such as #LGBTQ and #equalitymatters will appear in rainbow colours and anyone using Pride tags in their Story will have their profile image ringed in the rainbow flag colours for 24 hours.

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Snap into action –  Snapchat publishes a new guide to major events

Snapchat has released a new guide to major events in 2019, which highlights all the key dates of note, along with indicators of their size, such as how many related Snaps are viewed and how many lenses are used.

This resource is designed to remind businesses of upcoming events they should be aware of and can tap into to boost engagement.

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