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Talk Social: Facebook reverse block on news pages in Australia


Facebook reverses decision to block news page in Australia

Days after blocking news content from appearing in Australian user’s feeds, Facebook has announced it was backtracking.

Facebook’s initial decision came amid a long-running dispute over a proposed law that would force tech giants including itself and Google to pay news publishers for content.

Facebook and the Australian government have now reached a compromise. Australian authorities will introduce new amendments to the law, including one that means the government may not apply the code to Facebook if it can demonstrate a “significant contribution” to local journalism.

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Twitter and Facebook working on Clubhouse copy

Facebook and Twitter are both reportedly working on copycats of the trendy invite-only social audio start-up Clubhouse.

Facebook has a track record of copying ideas from its competitors, most notably Stories, which it took from Snapchat, and more recently with Reels, its TikTok competitor that launched last year.

Twitter is also working on a Clubhouse competitor of its own called Spaces, which is in beta at the moment.

Clearly, lots of people in tech think audio will be an important format for communicating in the future, and they’re rapidly trying to get in on it before the trend dies out.

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YouTube Shorts beta will launch in the United States next month

YouTube is gearing up to launch a beta version of its TikTok competitor, Shorts, in the United States beginning in March.

The feature launched late last year in India where it has quickly grown in popularity. The daily number of views it received is over 3.5 billion globally.

Based on the fast-paced growth of TikTok in the past year, It is no surprise that YouTube is trying to get Shorts into the hands of creators and users as quickly as possible.

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The total number of backlinks doesn’t matter to Google

John Mueller, the lead of the Search Relations team at Google, has said the total number of backlinks a website has doesn’t determine a website’s page rank. Rather, one good link from a relevant website can be more impactful than millions of low quality links.

When asked what matters most to a page ranking, the number of unique referring backlink domains or the total number of backlinks, Mueller gave an unambiguous answer.

He said, “I don’t think we differentiate like that in our systems […] We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn’t matter at all.”

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LinkedIn is developing a new program to support content creators

LinkedIn has launched the first stages of a new plan to develop a support framework for content creators on the platform, which will ultimately lead to new advertising and promotional opportunities through the app’s most influential users.

Previously advertising on LinkedIn has been very much focussed on companies. The new program will be focussed on facilitating further growth for creators and their personal brand.

There’s a range of potential implications here, but right now, the program is only in its initial stages. We’ll keep you updated on any further developments.

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