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Talk Social: 9 April 2019

YouTube reportedly against taking down toxic content

YouTube has said it is unwilling to act on tackling toxic content as their main business goal is engagement, affecting profit.

It’s also brought to light that YouTube actively discouraged its staff from finding this content. According to employees, the internal goal was to reach 1 billion hours of views a day and harmful content in the recommended tab increased this.

The UK‘s Home Office announced measures that would see social networks fined or blocked if they violated the code of practice that they hope to implement. Currently in Australia and Germany sites can face a $50 Million fine if the content isn’t taken down within 24 hours.

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Snapchat enters a new creative age

At the first ever Snap Partner Summit event, Snap Inc announced several upcoming tools and features for users and brands.

Snap revealed a gaming platform called Snap Games – which allows users to launch games from the chat window and play games with their friends without having to leave the app.

The company is also testing out features which allow you to update your location with a Bitmoji character which represents what you’re current activity (e.g working, gaming, eating).

Bitmoji is also going to be expanded to a number of new locations. Soon you will see Bitmoji stickers appear in Fitbit smartwatches along with apps like Venmo.

Stories on Snapchat will soon have the added capability to shared outside the main app on third party platforms such as Tinder.

Additionally, Snap is launching a new ad network that will allow brands to target ads to Snapchat users externally from the app. This ad network is called the Snap Audience Network and it functions similarly to Facebook’s Audience Network platform.

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Instagram’s use of #Ad grew by 42 per cent in 2018

Analysis conducted by influencer marketing platform Buzzoole, has revealed use of the hashtag #ad grew by 42 per cent last year on Instagram.

The analysis also showed insights into the industries that invested the most into influencer marketing. Fashion, Beauty and Food & Drink brands were the most commonly mentioned in influencer generated content, accounting for 60 per cent of all sponsored content on Instagram.

Sarah Whitfield, Chief Marketing Officer at Buzzoole said, “Influencer Marketing is growing tremendously. Brands are looking to build long-term relationships with creators, a higher level of loyalty becomes crucial”.

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Facebook live restrictions

Facebook is looking at putting restrictions on who can go live post New Zealand’s Christchurch attacks. The company is looking into disabling the live feature for accounts that have previously been reported for concerning behaviour or abuse before.

This follows numerous incidents where people have live streamed suicides/murders.

Facebook founder and CEO, Mark Zuckerberg, has said, “Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them”.  

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Apple introduce credit card

Apple has partnered with Goldman Sachs and Mastercard to launch its own credit card.

The Apple Card is designed to be used when the company’s contactless payment system Apple Pay is unavailable.

The card will have no security numbers, CVV or a signature, which Apple claim makes the card more secure than other physical cards. Instead only the owner’s name is laser etched onto the front

Currently the card is only confirmed to be coming to the US market this Summer. However, it is believed that Apple is planning a UK launch for some point in the future.

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