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Talk Social: 8 February, 2022 – Facebook shifts focus to short-form video after stock dive

Facebook shifts focus to short-form video after stock dive

Following the greatest single-day stock drop in recorded history, Meta CEO Mark Zuckerberg has announced in an internal meeting he intends to shift the company’s focus to growing short-form video.

The $230bn plunge in its market value comes amid concerns after the company reported its first-ever drop in daily Facebook and Instagram user numbers and the disruption to its advertising model caused by privacy changes at Apple.

By switching focus to Reels, its short-form video feature, Meta hopes it will be able to take on TikTok and attract more users looking for their short video fix.

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Snapchat says the future of social media will look more like TikTok

Like Meta, Snapchat has indicated that the future of social media is short-form videos. In remarks to investors for its quarterly earnings report on Thursday, Snap CEO Evan Spiegel said that less time is being spent watching Stories and, instead, Snapchat users are increasingly flocking to watch videos on Spotlight, Snapchat’s TikTok clone feature.

Evan commented to investors: “While we are hopeful our community will in time return to the friends story behaviours that we observed prior to the pandemic, we are focused on innovating on our content offerings to better serve our community today.” 

While Snap hasn’t detailed exactly what the changes to its content section will look like yet, it’s easy to imagine the tab looking more like TikTok.


Twitter tests new option to send DMs directly from tweets

Twitter is exploring a new way to send DMs, and it involves letting users slide into your inbox through a link on your tweets, bypassing the DM button on your profile. The platform says this will make it easier to “start a conversation” from your timeline.

That could be interesting for brands looking to make direct contact with customers in the app, with a more focused option to get them to make contact from your tweets.

It’s a small test for now. It’ll be interesting to see how the new feature impacts behaviour and if Twitter makes plans to roll it out further as a result.

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Pinterest introduces its first augmented reality home decor filter

Pinterest has recently introduced its Try On for Home Decor, a new way for app users to shop for the home decor inspiration they find on Pinterest using augmented reality technology.

The new filter enables users to virtually place items from retailers, such as Wayfair, Crate & Barrel, CB2, Macy’s, Walmart, and West Elm using their phone’s camera so they can see how the item fits with their current decor.

The feature also recognises real-world objects and translates them to online recommendations based on your taste – so you could almost argue that it acts as a personal shopper too.

Millions of users go to Pinterest every month to search for home decor inspiration. This new Try On for Home Decor could help in converting their users into shoppers.

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Shutterstock provides insight into the key colour trends from last year 

After analysing millions of image downloads and pixel data from its platform, Shutterstock has revealed the most popular and rapidly-growing colours in its annual Colour Trends Report.

Green remains the most downloaded colour on the platform, while the three most rapidly-growing colours are Calming Coral, Velvet Violet, and Pacific Pink. 

With social media feeds becoming ever more crowded every day, it’s important for brands to work on their assets, to help ensure that messages stand out, and are noticed by the intended target market. Or brands wanting to ensure their feeds continue looking fresh, this guide could prove useful.

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