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Talk Social: 8 December, 2020 – Will Snapchat’s latest partnership open up a new eCommerce landscape for brands?

Could Snapchat’s latest Bitmoji update lead the way in the next big eCommerce shift?

Snapchat has announced a new partnership with Levi’s, which will enable users to dress up their Bitmoji avatars in classic Levi’s outfits.

As explained by Snap, ‘Snapchatters and Bitmoji users can choose between 12 curated Levi outfits, or they can customise their look further with billions of unique ways to style the classic pieces’.

By allowing potential customers to browse their fashion line and dress their virtual avatars, this presents a new way for Levi’s to develop brand affiliation with consumers.

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Facebook shares new insight into the impacts of COVID-19 on SMEs

Facebook has published the latest version of its State of Small Business Report, which looks at how COVID-19, and the related lockdown measures, are impacting SMEs around the world.

The report shows that SME closure rates spiked in the first wave have but continued to fall since. This shows that fewer businesses have been forced to shut due to the pandemic within the most recent period.

In terms of volume of sales, millions of businesses are experiencing a drop in sales compared with last year. However, the report does show the decline is reducing as we move into the Christmas sales period. 

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TikTok is experimenting with three minute videos

Longer TikTok videos could be coming to a feed near you. The short-form video app is reportedly testing giving users the ability to produce three minute videos – up from the current maximum length of 60 seconds.

This move would follow similar updates from other social media platforms. In September, Instagram extended the time limit for clips on Reels, its short-form video platform, from 15 seconds to 30 seconds.

Currently, the update has been rolled out to a limited number of users as a test. Time will tell if TikTok’s users have the attention spans to make it work.

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Facebook’s Oversight Board reveals its first cases

Facebook’s Oversight Board has chosen its first batch of six cases to review, relating to what content should be allowed to appear on the platform.

The board is conceived as an independent body to handle Facebook’s most difficult moderation decisions. Its members have been selected to represent a full diversity of backgrounds and viewpoints so decisions don’t simply reflect the values of silicon valley.

Included in the cases is a video about France’s refusal to authorise hydroxychloroquine as a treatment of COVID-19 and a post about breast cancer which shows exposed breasts.

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Social media platforms reveal the biggest trends from 2020

Social media platforms including Twitter, TikTok and YouTube have this week looked back at the past year to share their top performing content and emergent trends.

Unsurprisingly COVID-19 was a major topic on Twitter. However, beyond the pandemic, there were some interesting focal points for users’ attention. The most talked about TV show was the Brazilian edition of Big Brother and the most talked about musical group was South Korean boyband BTS.

TikTok’s top viral video was user @bellapoarch lip-syncing to M to the B by Millie, followed by @420doggface208 skateboarding to Fleetwood Mac’s Dreams. Meanwhile, the top trending video on YouTube was a video of American comedian Dave Chappelle discussing Black Lives Matter and George Floyd’s death. 

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