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Talk Social: 7 April, 2020

The impact of COVID-19 on search trends

While normal life will eventually resume, there will be many long term impacts from lockdown. The massive growth in online shopping has highlighted the convenience and ease of use of such to many more people, which could lead to a permanent consumer shift. 

With that in mind, it is very interesting to look at the current changes in search trends and think about how this should influence brand strategic planning and process.

An infographic, from SEO agency PageTraffic, has put together the key stats which show the changes over the past month, including breakdowns by industry as well as top tips on your SEO strategy right now.

Included in the research, is the insight that searches for food and recipe websites are up 22 per cent, while people searching for travel websites is down a massive 46 per cent.

See it here


People spending one fifth more time in apps during lockdown

It will likely come as no surprise, that new stats reveal people are spending a lot more time using apps amid the COVID-19 lockdowns around the world.

New data has revealed that the daily time spent in apps increased by 20 per cent year-on-year in the first quarter of 2020. The figures show stricter government regulations correlates with increased usage. Italy grew 30 per cent in March from Q4 2019, while France, Germany, and the US have all had 15, 10 and 10 per cent growth respectively

In-app spending also grew as a result of the various quarantining measures across the world. Spending in both iOS and Android apps was up 15 per cent and five per cent respectively, setting a new record for in-app spending for a single quarter at $19 billion worldwide.

More here 


Facebook adds gift card discovery tool to help small businesses impacted by shutdowns

Facebook is rolling out new measures to assist businesses in dealing with the impacts of the COVID-19 shutdowns.

This includes a new gift cards listing, where people will be able to find digital gift cards for their favourite local restaurants and businesses. Currently only available in the US, the feature will make it easier for people to show their support for impacted stores by buying gift cards, even if the store itself is unable to open.

Additionally, Facebook announced an £80 million grants programme with the aim of assisting 30,000 small and medium-sized businesses across 30 nations.

More here 


Snapchat’s latest Lens encourage social distancing

Snapchat has developed a new lens with the World Health Organisation that uses augmented reality to encourage social distancing. 

The Lens is called ‘My Social Distance’ and uses your phone’s camera to visualise the necessary space you need to keep from other people to avoid spreading the coronavirus. On the screen, you see a circle around you that stays green if nobody is inside it but goes steadily red as people get closer.  The Lens also includes links to the WHO’s website with more safety tips on COVID-19.

More here


YouTube is working on new feature ‘Shorts’ to rival TikTok

YouTube is looking to compete directly with TikTok via a new short-form, user-generated content app called Shorts.

Shorts will exist within the main YouTube app and allow people to create and upload brief videos into a feed which can be followed and explored by fellow YouTube users

There are several reasons why this new feature could be a big threat to TikTok. YouTube already has extensive music licensing arrangements in place, which would broaden the creative options for users. YouTube also has a much larger user base, with over 2 billion people using the app each month compared to TikTok’s 300 million active users outside of China.

More here 


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