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Talk Social: 4 June, 2019

Privacy wars – Apple announces web login feature in privacy challenge to Facebook and Google

Apple has unveiled a new privacy feature which will disrupt how digital advertisers, such as Facebook and Google, collect data.

The new “Login with Apple” feature will let internet users access websites and apps through their Apple ID rather than entering their own user name, email address or password.

This update will make it much harder for advertisers to track and serve tailored adverts to users browsing the web or spending time on social media.

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Surf’s Up – Ofcom study finds the UK backs social media regulation

A joint report from UK telecoms regulator and national data watchdog Ofcom has revealed an insight into the public’s attitude on internet safety.

Figures from the report highlighted: eight in 10 adult internet users have concerns about some aspects of internet use and 83% are concerned about harms to children on the web.

This report follows on from the UK government detailing plans in a recent whitepaper to bring in regulation to limit online risks.

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Insta wham – New report shows Facebook usage decline as Instagram rises

An independent report from market research company eMarketer shows Facebook usage is in decline.

The average time spent on the platform is down from an average of 40 minutes a day per user to 38 minutes a day over the last two years. Over the same period, Instagram usage has increased from an average of 22 to 27 minutes.

This is not particularly bad news from Facebook as it owns both platforms, but it suggests how people use social media is changing, which could be an important consideration for brands’ social strategy.

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Be my guest – Twitter rolls out ‘Go Live with Guests’

Twitter has unveiled its new live-streaming function, which allows users to add audio-only guests into their streams.

Viewers of a live stream will now have the option to apply to take part in a conversation. If they are permitted to do so by the person who initiated the stream, their avatar will appear on the screen and viewers of the video will be able to include their audio.

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For when emojis won’t do – Facebook introduces Avatars, its Bitmoji competitor

Facebook’s new Avatars lets users build their virtual lookalike which they can use as stickers in Messenger and Facebook apps. New stickers will be continually expanded and updated to convey emotions and contemporary expressions.

Sounds familiar? This is Facebook’s a like-for-like imitation of Snapchat’s Bitmoji.

Bitmoji has been downloaded 330 million times since its creation in 2014. Facebook’s version will have a long way to go before it can be as ubiquitous in popular culture.
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