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Talk Social: 30 June, 2020 – Facebook fails to stem advertising boycott and The Times launch radio station

Facebook fails to stem growing advertising boycott

Facebook’s efforts to halt a growing advertising boycott by introducing new policies doesn’t seem to be working, with even more big brands, including Levi’s, Starbucks and Diageo, pulling spending.

There are now dozens of high profile brands, sparked by Ben & Jerry’s, Coca-Cola and Unilever, who have paused advertising for between one and six months, over claims Facebook hasn’t done enough to tackle and remove hate speech on its platform.

Last week, Facebook chief executive Mark Zuckerberg, announced plans to prohibit hate speech on all adverts. However, as more brands continue to boycott, the company’s stock price fell a further 10 per cent.

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The Times launches new radio station

Times Radio, the new station from Rupert Murdoch‘s News UK, launched this week.

As radio listening has spiked in lockdown, this is a timely arrival and the station promises ‘provocative and well-informed’ news and analysis. The station features a number of high profile presenters; several of which have been poached from the BBC, including Cathy Newman and Calum Macdonald.

The station is being run without adverts as a promotion for The Times’ digital subscriptions, in the knowledge it will make a large loss for the first few years.

More: here 

 

Trading increases two weeks after high street restrictions lifted

Footfall across UK high streets continued to climb in week two as more non-essential retail stores reopened.

Two weeks after the lifting of restrictions on non-essential retailers, footfall in England across all destinations inched up, but high streets led the way, up nine and a half per cent week on week. Shopping centre footfall in England rose 5.6 per cent week on week, whereas footfall at retail parks increased by just 1.4 per cent.

Wales has seen a particular surge, as the lockdown regulations eased with all footfall up 38 per cent week on week. Welsh shopping centres saw the biggest return, surging by 57.9 per cent week-on-week.

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Instagram account reveals the pay gap between black and white influencers

An Instagram account has been set up which exposes the pay gap that exists between black and white influencers. 

The account, @influencerpaygap, shares DM screenshots from influencers all around the world to find out how much they are paid for posts and has found multiple instances where black influencers are paid less than their white counterparts for the same campaigns.

The account has received lots of praise on Twitter for exposing the influencer pay gap experienced by black creators.

More: here

 

Snapchat publishes data on how it’s users are responding to COVID-19

Snapchat has published an article on how its users are dealing with the Covid-19 pandemic, and its various impacts.

The results, which come via an in-app survey, provide insight into the platform’s predominantly younger audience and their evolving habits, purchases, concerns and more.

When asked what they are looking forward to post-lockdown, 69 per cent said reconnecting with loved ones in person and 55 per cent said going to bars and restaurants. Despite this excitement, 55 per cent planned to maintain social distancing and avoiding large groups post lockdown

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