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Talk Social: 30 July, 2019

Half of UK adults are now using social media for news

A survey from regulating authority Ofcom has revealed nearly that half of UK adults (49 per cent) use social media to find the latest news – up from 44 per cent last year.

Facebook now has the third-highest audience reach for news content, with 35 per cent of survey respondents listing it as a source of their news.

Overall, TV remains the most used platform for news. BBC remained the most-used source (58 per cent) followed by ITV (40 per cent).

TV has seen an overall drop from 79 per cent to 75 per cent in the past year, while social media has grown from 44 per cent to 49 per cent.

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Social media giants reveal Q2 reports

Facebook, Twitter and Snapchat have all revealed strong revenue and audience growth in the second quarter of this year

Facebook has revealed revenue of $16 billion in the period as well as another increase in daily active users. The platform now has 2.4 billion daily active users (DAU), with its most significant growth happening in the Asia Pacific region.

Twitter, likewise, recorded strong growth with $841 million in overall revenue and a 14 per cent growth in ‘monetizable daily active users’ to 139 million. Snapchat meanwhile grew to 203 million DAU and increased its year on year revenue to $388 million

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YouTube videos are getting longer

A recent report from Pew Research Centre has found that the average length of a YouTube video coming from one of the top 250,000 channels is now between 13 and 14 minutes.

While the majority of videos used to be around seven or eight minutes, the platform is now being inundated with longer format videos, with videos more than 20 minutes long now being commonplace.

While this partly reflects what users are interested in, it also represents creators’ attempts to earn as much revenue as possible from their content. By breaking the 10-minute mark, creators can insert ads into the middle of their videos, rather than running an advert just at the beginning.

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Scientist urges Twitter to tweak their algorithms

A study from Aachen University in Germany has found that the majority of YouTube videos about climate change oppose the scientific consensus and instead promote conspiracy theories and fringe opinions.

Dr Jochim Allagier, who undertook the research, doesn’t believe censorship is the answer and has asked YouTube to tweak its algorithms to prioritise factual content.

In response, YouTube has said it has been reducing recommendations of misinformation content and introduced panels to help users fact-check information themselves.

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Twitter will now show highlights of the 2020 Olympics

Twitter has teamed up with American broadcaster NBC to bring limited live coverage and highlights of the Tokyo 2020 Olympic Games to its website and apps.

NBC previously worked with Snapchat for the 2018 Winter Games, offering some live coverage and highlights packages through the Discover tab. 

This is the biggest step the Comcast subsidiary has taken to date in terms of allowing a partner to use live Olympics video

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