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Talk Social: 27 October, 2020 – Global social media ad spend up in Quarter Three

Global social media ad spend jumps 56.4 per cent in Q3

Global social media ad spend increased by 56.4 per cent in the third quarter of 2020 compared with the previous period.

According to the data released by Social Bakers, there were significant jumps recorded across several categories including FMCG food (up 61.3 per cent), auto (up 59.4 per cent), finance (up 35.3 per cent) and e-commerce (up 27.5 per cent).

The data also showed that both Facebook and Instagram are generating similar levels of audience reach in the UK but Instagram is generating significantly more interactions.

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Instagram adds product tags for adverts

With Christmas less than two months away, Facebook has announced some new ad tools to help brands make the most of the festive season. 

The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling advertisers to add Instagram’s product tags directly to paid promotions. Previously, brands have only been able to add these tags to organic posts. 

This new update is designed to create a more direct way for customers to purchase after being served an advert.

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Experts predict top 10 social media trends for 2021

Based on how 2020 played out, it may seem impossible to predict what is coming next. However, looking closely at current emerging social media trends shows clear shifts which will impact how brands conduct their marketing moving forward.

Talkwater and HubSpot recently partnered to interview 70 global experts and professionals on their thoughts and predictions for the year ahead.

Some of the key trends to watch out for include, the rise of more ‘meme’ style content, a greater focus on content that evokes feelings of nostalgia, and audiences becoming more socially conscious and aware of how brands tackle global issues.

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Facebook launches its own dating app in the UK

Facebook is bringing its own dating feature to rival existing apps such as Tinder to the UK from tomorrow.

Facebook Dating, which will exist within Facebook’s main app, will allow people to explore potential romantic relationships with users who are interested in the same groups and events as them.

Facebook dating is already available in 20 countries – including the US and Thailand – where 1.5 billion people have matched through the feature.

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You can now scan food and wine labels on Snapchat

Snapchat is adding food and wine labels to its visual search lineup. The app’s in-app camera can now scan packaged food and wine labels to serve users the product’s nutritional info and tasting notes.

The features are similar to what you’d find in standalone food and wine apps. Point the camera at a food’s barcode and Snapchat will display some basic nutritional details. Scan a bottle of wine and you’ll get a pop-up from wine app Vivino with a price, rating and some tasting notes.

Snapchat has been slowly building out its camera-based search features over the past few years. Besides the new food and wine functionality, you can also use the camera to identify plants and dog breeds, solve math equations and lookup Amazon products.

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