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Talk Social: 26 November, 2019

Tim Berners-Lee launches global action plan ‘The Contract for the Web’

World wide web founder Sir Tim Berners-Lee has warned of a “digital dystopia” as he launches a global action plan aimed at tackling misuse of the web.

The Contract for the Web calls on governments, companies and the public to ensure the web is a safe, free and open platform for everyone.

The charter has been backed by hundreds of organisations, including Google and Facebook.

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Facebook to curb microtargeting in political advertising

Facebook has revealed plans to stop political advertisers from sending messages to very small numbers of people.

By increasing the minimum amount of people targeted in any given political advert from 100, the current limit, to “a few thousand”, the move could help end fears that “microtargeted” political adverts – sent to very small, tightly defined groups of voters – are being used by political candidates to campaign with different messages to different constituencies. 

In America, the Trump Party immediately lashed out at the suggested plans as microtargeting tactics have been used prolifically in their campaigning. 

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Wikipedia co-founder launches ad-free social media network

A new social network set up by Wikipedia co-founder Jimmy Wales claims to have surpassed more than 200,000 members within days of its launch.

WT:Social is founded on the principle that it will never sell your data or run advertisements. It features a Facebook style news feed, which displays updates from people you follow based on the order they were posted rather than sorted by an algorithm

The platform is free to join, but new users are put on a wait-list, which can be instantly bypassed if you donate money.

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Tik Tok surpasses 1.5 billion downloads

According to the latest data from Sensor Tower, Tik Tok has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded non-gaming app of the year, after WhatsApp and Messenger.

India has been the main driver of downloads across the App Store and Google Play, with 466.8 million, or about 31% of all unique installs coming from the country.

Meanwhile, Tik Tok is under investigation over its potential links to the Chinese Government and how it collects data on its users

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Instagram is testing a new display layout for IGTV

Instagram is still working on new ways to get more people engaging with IGTV content.

The social media provider is currently testing a new layout for the video platform that appears to closely resemble the vertical scrolling of TikTok, which could point to where Instagram thinks user attention is shifting.

IGTV seemingly hasn’t taken off as Instagram might have hoped as of yet, but the brand is clearly still focussed on taking on rivals Snapchat and Tik Tok.

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