Twitter launches its Story feature ‘Fleets’
Twitter is finally joining the disappearing content party, with the roll-out of its new Story-like feature ‘Fleets’ to all users.
As with Stories on other platforms, such as Snapchat, Instagram, Facebook and YouTube, Fleets allow users to share updates that disappear after 24 hours and can be found in a bubble on top of the news feed.
The rollout hasn’t gone exactly to plan. Currently, many users are experiencing a bug where Fleets are still viable for longer than 24 hours, but Twitter has said that a fix is in the works which will roll out shortly.
Snapchat launches its in-app competitor to TikTok ‘Spotlight’
Snapchat has unveiled a new curated short-form video feed in a new challenge to social media rival TikTok.
The new in-app feed will feature a range of short video clips, both from public and private Snap accounts, with users able to submit their videos directly to the Spotlight feed for consideration.
To encourage users to take part, Snapchat’s also offering a million dollars per day in funding, which it will distribute to the best Spotlight clips. The winners will be decided based on view counts and other factors determined by the Snapchat team.
Facebook, Twitter and Google team up to combat COVID-19 vaccine misinformation
With a COVID-19 vaccine nearing release, the major tech platforms have agreed to partner on a new program, in conjunction with fact-checking organisations, in order to formulate new, improved approaches to combating vaccine misinformation.
The framework will launch in January next year setting out new standards for tackling misinformation, as well as a set of aims on the best way to respond to it.
Social media companies, in particular Facebook, have been accused of not doing enough to fight misinformation on its platforms. Those involved will hope this action will help convince some critics they are taking this issue seriously.
Facebook is making it easier to donate to those in need with ‘Drives’
Facebook has launched a new feature, called Drives, to help users find the giving spirit during the holiday season.
Currently only available in the US, the new feature allows Facebook users to request or offer help. Once a drive is created, other users can contribute to it by donating clothing, food or other essentials. Like a crowdfunding campaign, there’s a progress bar at the top that tells you how close the Drive is to accomplishing its goal.
The feature is currently rolling out across America and the company has yet to give an indication if they plan to introduce it to other markets.
Instagram make it possible to search by keywords
Instagram is upgrading its search functionality and letting users find content by keywords for the first time.
Previously, users have only been able to search for content by hashtags, location tags, usernames, and profile names. That left vast amounts of content unsearchable and difficult to discover. Now users can search for content using keywords or phrases that appear in a photo or videos caption.
Perhaps the most exciting aspect of this update, at least for marketers and brands, is the potential for Instagram SEO. However, it is worth waiting to see how the update impacts behaviour and discoverability before brands can adapt the social media strategies.