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Talk Social: 20 April, 2021 – Facebook rolls out its Clubhouse clone Live Audio Rooms

Facebook rolls out its Clubhouse clone Live Audio Rooms

Facebook has announced it will begin rolling out Live Audio Rooms, its version of the popular app Clubhouse that allows people to listen and participate in live conversations.

The rapid growth of the Clubhouse app has demonstrated the potential of audio chat services to many tech platforms, with Twitter, LinkedIn, Reddit and Discord all working on their own versions.

Facebook has a successful track record of taking and adapting features from its rivals. Instagram Reels, released last year, looks similar to TikTok; while Instagram Stories, a feature released in 2016, was initially seen as a clone of Snapchat.

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Snap acquires Screenshop app to boost eCommerce offering

In its continuing push into the world of eCommerce, Snapchat will be integrating technology from its recently acquired app, Screenshop, to detect images of clothing and match with similar products to drive purchase.

The move comes at a time when social media platforms are competing to add eCommerce features and crack the social shopping code.

The new feature will be found inside Snapchat’s Memories, the place where users save videos and photos for later. The Screenshop technology will direct users to third-party websites when it detects a product match, so the user can purchase directly from the retailer.

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TikTok adds Business Creative Hub to inspire new brands

TikTok is launching a new feature to help brands discover and tap into the latest trends on its platform.

The Business Creative Hub showcases all the top-performing TikTok content other brands have run in a specific country during the last 30 days. It also lets you order the feed by different metrics, such as levels of engagement and total likes.

This could prove to be a useful tool for any business wanting to produce content and promote their brand on the platform.

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TikTok working on new eCommerce-focused ad offerings

TikTok is planning to launch a range of new eCommerce-focused ad types as it seeks to maximise its revenue potential.

The first option, reported by Business Insider, is ‘Collection Ads’ that will enable brands to combine product catalogue listings and branded videos to guide users to relevant products from their video clips.

The other main addition will be ‘Dynamic Product Ads’ that will automatically retarget users with relevant products according to their activities in the advertisers’ apps and websites.​

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Facebook’s Oversight Board will now be able to hear a broader range of content appeals

Facebook and Instagram users will now have a new avenue to seek action on offensive content, under the expanded remit of its independent Oversight Board.

In order to ask the Oversight Board to review any moderation decisions, users will first need to report content through the existing process and, if Facebook opts to keep the content up, the user can then appeal to the board.

Although it is still early days for the Oversight Board, early results have seemed promising, and many are hopeful this independent body could be a key tool in ensuring greater equality, representation and overall fairness in Facebook’s content decisions.

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