Twitter announces Super Follows to let users charge for tweets
Twitter is adding a new ability, called Super Follows, that would allow users to charge their followers for access to additional content.
This could include bonus tweets, access to a community group, a subscription to a newsletter, or a badge indicating your support.
Direct payment tools have become increasingly important for social media influencers in recent years. Patreon has been hugely instrumental in allowing creators to monetise their followers and other platforms including Facebook and YouTube have both launched their own in-app versions.
Facebook rolls out Shops to businesses in the UK
Facebook’s growing eCommerce push is set to see a significant expansion, with the company opening up its Facebook Shops option to businesses in the UK.
UK users will now see a new Shop bookmark on the Facebook menu bar after logging into the mobile app. The Shop will feature curated collections, products and recent posts from relevant businesses. Personalized content from brands will appear in the user’s News Feed, and they will receive notifications of new products from brands they follow.
Ecommerce has rocketed in the past year due to the pandemic and, undoubtedly, social channels will continue to play a huge role in how users shop, not just in inspiration and search, but in direct-purchasing too. This new development from Facebook makes total sense and illustrates how the social channels are competing with the ‘traditional commerce giants’ to seize more of the eCommerce market.
LinkedIn adds new tools for company pages
LinkedIn is adding some new tools for brands to help boost organic promotion on the platform, while also facilitating more connection with colleagues within the LinkedIn experience.
The first addition is a new ‘My Company’ tab on LinkedIn company pages, which will include ‘Recommend’ and ‘Content Suggestions’ listings, enabling businesses to facilitate direct sharing of relevant posts, and increase internal engagement with such among employees.
LinkedIn has also officially announced that all company pages will now be able to post LinkedIn Stories, with every business additionally able to add ‘swipe-up’ links to their Stories frames.
TikTok accounts for 3.5 per cent of all video consumption in the UK
An annual review on the UK’s viewing habits from TV marketing body Thinkbox has revealed that TikTok accounted for 3.5 per cent of online video viewing time in the UK in 2020.
In the age bracket between 16 and 34, TikTok’s share of the viewing was even higher – it garnered 20 per cent of their time spent with online video and nine per cent of their overall viewing time.
However, the same report estimated that the video-based social network’s share of advertising viewing was just 1.4 per cent. Instead, an overwhelming 91 per cent share of video advertising is viewed within broadcast TV content. Potentially revealing a huge missed opportunity for advertisers.
TikTok launches new TikTok for Business Profiles
TikTok has launched a new TikTok for Business profile in the app, where it will share platform marketing tips, usage insights and preview upcoming events to help advertisers make the most of the platform.
The profile launched with two videos covering some of the basics, including how to frame your promotions, and how to maximize response.
This could provide a useful entry point for brands looking to find out more about what TikTok can offer them and the platform’s best practices. And with TikTok on track to reach a billion users in 2021, it’ll no doubt become a bigger focus for marketers moving forward.