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Talk Social: 2 February, 2022 – M&S launches live shopping series and Instagram celebrates the lunar New Year

M&S launches live shopping series

Marks & Spencer has launched ‘Live Shopping’ on its eCommerce website, a shoppable live broadcast series in which customers can hear about a product range, pose questions to an M&S expert, and buy products as they watch.

Following three successful trial events, the service kicked off last week with a focus on M&S’s activewear brand, Goodmove.

According to McKinsey research, live shopping is expected to account for 10-20 per cent of global eCommerce by 2026. In China, livestreams already account for 17 per cent of online shopping.

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Hit game Wordle acquired by the New York Times

The inventor of the word game sensation Wordle has spoken about being overwhelmed with its success, following its sale to the New York Times for an undisclosed seven-figure sum.

Software engineer Josh Wardle, who created the game, described via a tweet how the game “has gotten bigger than I ever imagined. It has been incredible… On the flip side, I’d be lying if I said this hasn’t been overwhelming.”

The New York Times will use the game to gain traffic and boost its online subscriptions. The media group said it will “initially remain free” to play, raising questions that the intention in the long term is to charge players for access.

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Instagram adds new stickers and AR features to celebrate lunar New Year

Instagram has added some new features to help users celebrate Lunar New Year, including new, themed stickers and a custom AR effect.

The stickers have been created in partnership with Hong Kong-based artist Ophelia Pang to commemorate the Year of the Tiger and provide users with a simple way to mark the event. The #MyLNY2022 AR effect also provides another way for users to engage with the celebrations.

Instagram released a similar set of Lunar New Year tools last year, which is part of its broader focus on maximising engagement around cultural events.

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