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Talk Social: 18 May, 2021 – Twitter working on new paid subscription service

Twitter working on new paid subscription service

Rumours of a paid subscription version of Twitter have been circulating for a while now, and this week a series of leaks have revealed key details of what to expect, including a name, price and new features.

The service will be called Twitter Blue and priced at $2.99 a month. Planned features include the ability to save and organise tweets into collections and an ‘undo tweet’ button, equivalent to those on email services such as Gmail, which would allow users to prevent a tweet from being sent for a few seconds after posting.

Twitter has declined to comment on the leaks and there’s no word yet on when a premium paid version of Twitter would launch or who would be eligible.

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Snapchat to launch Creator Marketplace

Snap has announced plans to launch a Creator Marketplace soon, which will make it easier for brands to find and partner with Snapchat creators, including Lens creators, AR creators and prominent Snapchat influencers. 

These creators can help businesses build AR experiences without the need for extensive creative resources, which makes access to Snap’s AR ads more accessible to businesses, including smaller businesses without in-house developer talent.

The company says the service will open to businesses later this month.

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Pinterest test first-ever live stream

Pinterest is expanding into live events. The company is planning to host a three-day virtual event that will feature live-streamed sessions from top creators from its platform. 

The virtual event will run inside the Pinterest app later this month and will serve as the company’s first public test of directly streaming creator content to its more than 475 million global users.

We know the company has been working on live-streaming functionality for several months now. It, therefore, seems likely we will see a broader roll-out of Pinterest’s live-streaming tools sooner rather than later. 

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YouTube introduces Shorts fund

YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals.

The YouTube Shorts Fund is a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content. Anyone who uploads original content to YouTube Shorts is eligible and the money will be paid out to creators each month whose videos exceeded certain milestones.

This is the same tactic that was implemented by Snapchat when they launched their TikTok clone Spotlight. Snapchat paid out $1 million per day for the top-performing Spotlight videos, helping the feature gain more than 10 million users in its first year. 

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TikTok launches #FactCheckYourFeed initiative

TikTok has announced a new initiative called #FactCheckYourFeed to help improve digital literacy and stop the spread of misinformation within its app.

The campaign features short clips from a range of creators and public figures that aims to help TikTok users critically engage with content, navigate the platform safely and guard themselves against potential harms’.

Digital literacy is now a critical consideration for social media platforms specifically, with around 71 per cent of people now getting at least some of their news input from social media apps.

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