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Talk Social: 18 April, 2017

Facebook fights the social fakers


Facebook has come out fighting (again) against fakery and spam on its social network.

It has taken the step of removing tens of thousands of fake accounts that are liking and commenting on posts in a bid to artificially inflate reach of posts and pages.

Brands should pay close attention to see if any likes have been removed from their pages as a result of this development.

The Guardian reports that its Facebook page had more than 15,000 likes removed after they were marked as ‘suspicious’.

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New calls to action in Facebook Instant Articles


Facebook is introducing new features into its Instant Articles format in a bid to make them more attractive to publishers.

While these stories that load faster are popular with readers, being read 20 per cent more than regular stories and shared 30 per cent more, they are less of a hit with publishers who cannot claim any of the traffic themselves as the user stays inside Facebook at all times.

To counter this, Facebook is introducing various calls to action in Instant Articles. The first is an email sign up, which lets the publisher of the story gather data. There is also a Facebook page like button.

Together, Facebook hopes these features will attract more publishers into the world of Instant Articles.

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Using new tricks on old photos


Google is helping those with old prints turn them into sharp digital images that can be stored electronically.

Brands with archives can also benefit from using Google Photoscan. Rather than scan the old image, users take pictures of the print on smartphones, snapping five times from slightly different perspectives to remove any glare from the image.

They can then be tagged, captioned and stored in an digital photo library.

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Fashion image searching on Google now a lot more like Pinterest


Google is also taking the search fight to Pinterest, with a new ‘style ideas’ feature to be included in fashion searches.

With Pinterest being the go-to for many users looking for ideas when it comes to clothes, shoes and style, with their suggestions and similar item searches keeping many users on the social platform for extended periods, Google has been losing traffic.

Image and mobile searches are the future of search, which is why Google has responded. Now when searching for a fashion item, ‘style ideas’ will show a selection of images of the item being worn and similar items to give inspiration.

Extended image carousels will also display many more pictures when fashion items are searched for.

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Instagram adding disappearing messages


Snapchat has seen another of its ideas copied by a competitor with Instagram launching disappearing direct messages between users.

Instagram Direct, which has been around since late last year and boasts 375million active users every month, is now being expanded to include short-lived, disappearing messages just like Snapchat.

Instagram’s data shows that a massive 85 per cent of people’s direct messages go to the same three friends. The average group chat size is between two and three people.

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