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Talk Social: 16 February, 2022 – LinkedIn tests new feature to filter out political posts and Instagram introduces Story likes

LinkedIn tests new feature to filter out political posts from your feed

If you’re sick of seeing politics on your LinkedIn, you may want to head to your account settings. A new feature being tested by LinkedIn provides users with a way to simply switch off all politics-related posts and updates.

The new option, which is not available for all users yet, utilises keywords and signals, as well as input from LinkedIn’s editorial team, to identify political content, and eliminate it from appearing within the feed. 

LinkedIn will be paying close attention to how many users opt into the feature and how it impacts engagement. It is also something for brands to keep an eye on and ensure their content is not identified as political by the automated detections system.

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YouTube shares insights into key areas of development for 2022

YouTube’s chief product officer Neal Mohan has shared an overview of the platform’s top areas of focus for 2022, and where he sees the most potential, including live-shopping, the potential integration of NFTs, the metaverse, and more.

First off, Mohan notes how daily live stream watch time has more than tripled between January 2020 and December 2021, and YouTube will look to capitalise on this with new developments around live-stream shopping.

YouTube Shorts, the platform’s TikTok clone, is another area of focus, with the company exploring incorporating monetisation options such as Super Chats and new shopping options.

Mohan also hinted at the potential integration of NFTs, saying “a verifiable way for fans to own unique videos, photos, art, and even experiences from their favourite creators could be a compelling prospect for creators and their audiences.”

The full article, published on YouTube’s official blog, goes into more detail about specific updates as well as broader company focuses – vital reading for brands planning their digital marketing strategy on the platform.

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Instagram is bringing likes to Stories

Instagram is rolling out a new, simple way for users to engage with Stories content with Stories likes, which enables them to ‘like’ any Story in their feed without having to start up a DM conversation.

This could prove to be an effective way for Instagram to boost engagement on Stories. It can be fairly annoying to send a DM to let a contact know you like their Story – this new feature provides a simple, low-key, way to indicate your interest or approval.

It also moves Stories further in line with TikTok which relies on user engagement signals for both ranking and engagement.

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