Is Clubhouse the next big thing in social media?
Invite-only social networking app Clubhouse is the talk of the town. Since being launched in March 2020, the platform has made headlines around the world and attracted high profile members including Oprah Winfrey, Kanye West and Elon Musk.
In the app, users can listen to conversations, interviews and discussions between interesting people on various topics.
One key aspect that separates this app from other platforms is access is invite-only. Users can’t just download it off the app store. Instead, users have to be invited to join by an existing member. This built-in exclusivity is a key factor in its overnight success.
Instagram is launching multi-participant live streams
Instagram has revealed it is planning to launch multi-participant IG Live video chats within the next few weeks.
With the update, up to four people will be able to go live together in a joint live stream. This provides influencers with new ways to connect with their audiences and potentially reach new followers.
Live streaming has rocketed in popularity over the course of the pandemic. Year-on-year, the live-stream sector has grown 99 per cent, with platforms such as Twitch seeing the biggest increase.
Facebook and Instagram Shops to integrate with Shopify
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.
With this update, Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers, as well as enable customers to track orders through the Shopify system.
This is said to be 70 per cent faster than a typical online checkout and could lead to increased conversions. The integration is currently available in the US but is expected to roll out wider soon.
TikTok adds new recipe integration
TikTok has started rolling out a new integration with the recipe app Whisk, which enables creators of food videos to post a link to the relevant recipe that can be viewed without leaving the app.
This links to the company’s next stage of development. While TikTok has an active community and has created and attracted many large influencers, other platforms, such as Facebook and YouTube, provide its creators with more opportunities to monetise their fanbases.
The Whisk integration provides more opportunity for food creators to drive traffic to their Whisk profile, and build their audience there.
Berocca launches ‘actionable’ radio ad on Alexa
Vitamin brand Berocca is launching an ‘actionable audio ad’, which allows consumers listening to it on Global radio stations via an Amazon Alexa to interact directly with the ad to buy the product.
The ad asks consumers to ‘open Berocca Boost’, by verbally requesting more information about the product or purchasing directly through the voice demand.
This first of its kind ad campaign was created by Berocca, which is owned by Bayer Consumer Health, in partnership with A Million Ads, MediaCom, MullenLowe London, SSP3 and Say It Now.