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Talk Social: 16 February, 2016

Video views add up on Instagram

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Instagram is trying to lure the best video content away from YouTube and Vine by introducing view counts on videos where the ‘Like’ number used to be, though you can still click through to see the heart count.

As on Facebook, three seconds counts as a view. And suddenly being able to easily measure the reach of your piece of video content will provide a compelling reason for more brands to try out the space in a way that is clear to gauge the success of.

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Buying a twitter takeover
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Twitter has launched a new feature called First View, giving brands a 24-hour takeover of people’s timelines, with paid for video constantly at the top of users’ timelines and dominating the timeline ad spots for a full day.
Coming hard on the heels of user data that showed no growth in user numbers for the platform in Q4 of 2015, plus last week’s ‘#RIPtwitter’ story about negativity towards its introduction of an algorithm, this is a much-needed reminder of twitter’s power to deliver a brand message to a mass audience.
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Here is the news – in a message
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New business news app Quartz is causing much chatter for its unique proposition of delivering its content as mobile notifications, in the style of a Facebook messenger chat. With GIFs, graphs, emoji and intriguing prompts, users can opt in for the full story at Quartz’s website.
The push notifications are curated by writers with the publication hitting home the benefit of having an “actual human” lead the experience.
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Far from disappearing, Snapchat now want you to subscribe
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Snapchat is planning to let users subscribe to Discover channels. So the moment The Daily Mail or Cosmopolitan posts a new video, an alert would be sent to drive the user back to the app. Additionally, the mobile apps would give the Discover icons a “magazine-like” look.

All of this is is to get more people coming back more regularly, in order to make Snapchat more attractive to advertisers. Of course.

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Younger age groups like to be private on social
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New statistics show how young people are narrowcasting on social media (i.e. just to friends on Snapchat, FB Messenger or in group chats) rather than broadcasting on public spaces such as twitter or Facebook.
According to market research house Pew in the US, 49% of smartphone owners between 18 and 29 use messaging apps like Kik, Whatsapp, or iMessage, and 41% use apps that automatically delete sent messages, like Snapchat. For context, note that according to another Pew study, only 37% of people in that age range use Pinterest, 22% use LinkedIn, and 32% use Twitter.
The reasons why are fascinating and show a true evolution in the use of social. Well worth a read.
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