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Talk Social: 15 July, 2015

Are all video views equal?

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In this era of the autoplaying clip, what now constitutes a view on a web video? It turns out, no one can agree on an answer.

If you’re Facebook, which claims more than 4 billion video views every day, each view is unique, meaning if you watch the same video multiple times, each one is counted.

YouTube measures differently and once a person watches a video, it’s done. Repeated viewings from the same IP address won’t bump that figure up.

Meanwhile, twitter counts each view individually, but only starts to bill an advertiser once a video has played for three seconds.

Doing things differently is Hulu, which only charges for ads that have been viewed to 100 per cent completion.

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New service puts a price on data

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How much should a business be willing to pay for access to vital consumer data? A new start-up is hoping to reward the public for sharing their details with brands.

DataWallet promises to pay consumers between $3-5 for each company that accesses the details of online accounts, such as Facebook, twitter, Eventbrite, Spotify, Airbnb, Uber, Amazon and more.

Individuals signing up for the service can specify what they are willing to share and can opt out at any time.

Brands can specify exactly what kind of data they want and how much they’re willing to pay for it. However, given how much people already share for free, it remains to be seen whether brands will be willing to pay for the service.

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Online advertising saturation in UK

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UK internet users are served more online ads than French, Spanish, Dutch and Italians put together, according to new research.

A study by IHS Technology revealed £7billion is spent on online ads in the UK each year, more than three times the European average.

This has led to two in five Brits using ad blocking software to stop adverts appearing on websites, the figure jumping 70 per cent in 2014.

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Unfollowing just got easier on Facebook

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Facebook’s unfollow option has now been made much easier to access, allowing users the ability to make annoying people or brands ‘disappear’ from their news feed.

Updates can now be removed individually or in bulk within seconds on the Facebook mobile app.

Unfollowing is not the same as unfriending – the other party gets no notification, so their follower or like count stays the same. However, no new updates will appear in that user’s feed.

The addition of a ‘see first’ option – for users who you want to prioritise – is likely to prove popular with brands, urging fans of their pages to never miss a post.

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Most popular Facebook video sites revealed

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Manchester-based viral content producer The LAD Bible’s popularity shows no sign of slowing, according to new figures.

A list of the top Facebook videos by number of shares for June 2015 shows The LAD Bible mixing with the elite in the top 10.

Last month, it had 1,591,900 shares of its video content on Facebook, ranking it at number eight.

Buzzfeed Food was the top sharing site, with 6.6million shares in June, ahead of Mediatakeout with 2.7million and America’s Funniest Home Videos with 2.6million.

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