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Talk Social: 12 April, 2022 – Twitter is exploring co-authored tweets for collaborations

Elon Musk will not be joining Twitter’s board after all

When Elon Musk purchased 9.2 per cent of Twitter’s shares, it was announced he would also be joining their board. Now, a week later, the company has revealed Musk has decided against taking up a seat.

Ever since his stake in the company was revealed, Musk has been publicly tweeting his opinions on the future path for the company. He first posted a poll on whether Twitter should have an edit button and went on to tweet about verification marks for Twitter Blue subscribers, converting Twitter’s San Francisco HQ into a homeless shelter, and more. 

As is always the case with Musk, it’s hard to know if he’s serious or just trolling. How much influence he has, even as a stakeholder rather than on the board, remains to be seen. 

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TikTok set to expand into live-stream eCommerce

As TikTok continues to grow, it is spending more and more of its effort on evolving its live-stream shopping capabilities. Features, including one-click purchase buttons, dynamic shopping tags and landing page components for live broadcasts, are all in development.

It’s easy to see why live-steam eCommerce is such a big focus when you know the stats. Sales generated by live-stream shopping increased seven times in 2021 and are expected to reach over £300 billion by the end of this year.

Currently, nearly the whole market is limited to China and it remains to be seen if Western nations take to it in the same way. However, even if the trend never leaves China, this still represents a huge revenue opportunity for TikTok and other social media platforms.

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Google adds new visual and text search feature to facilitate product discovery

Google is rolling out a new feature to help users find exactly what they’re looking for called ‘Multisearch’. It will allow for search queries that combine visual and text parameters to help refine results.

With people shopping across Google more than a billion times a day, this could provide a whole new way for brands to improve their shopping search matches and facilitate more eCommerce discovery.

As VR and AR become more normal, visual search qualifiers will need to become a much bigger element. It is interesting to see how Google is looking to get ahead of this.

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Twitter is exploring co-authored tweets for collaborations

Twitter is reportedly working on a feature that will allow two accounts to co-author a single tweet. This would be similar to the collab feature on Instagram where a single post can be made on two accounts at the same time.

There are multiple reasons why two accounts might want to have their names attached to a single post, ranging from brand partnerships, influencer campaigns, or even just sharing credit for a particular tweet.

There’s no word on when Twitter might roll out collaborative tweets, or whether it’ll even make it out of the development stage. However, as Meta already offers the feature on one of its platforms, it seems likely Twitter will want to follow suit.

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TikTok begins beta test for search ads

A new way for brands to reach customers could be coming to TikTok. The platform has started to roll out ads within users’ search results.

This content will be labelled ‘sponsored’ and appear as one of the first three videos, mixed in with organic results. Advertisers will also be able to access a list of the most searched for terms that are driving conversions for their campaigns.

The main benefit of this ad type is that it allows brands to reach users who have a specific query and serve them content that immediately meets their needs.

The feature is still currently in beta testing, although we can no doubt expect this to start rolling out further if it is successful.

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