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Talk Social: 11th August 2015

Google or Alphabet?

Alphabet-Logo-Google-Android-AH-1

Google announced that they are restructuring as Alphabet, a new holding company whose largest wholly owned subsidiary will be Google.
The new holding company, Alphabet, will overarch a collection of companies that should give its smaller companies a chance to be more independent and grow on their own away from the brand name Google. It could also be a hint that Google is looking at a potential purchase of Twitter, watch this space…

Read more here.

Twitter customer service guru

twitter bird

Although twitter is now the most used social platform for customer service, with 80% of customer queries on social media being posted to twitter, still only 30% of those questions were answered in the second quarter of 2015.

So twitter is giving brands a hand with its new 122 customer service playbook. The guide is aimed at helping brands improve how they approach customer services through the platform and has tips and advice from leaders in customer (@HiltonSuggests), Best Buy (@BestBuySupport),, Spotify (@SpotifyCares).

Facebook has aslo made some changes to its customer services team, allowing customers to interact with brands directly through Facebook Messenger. They are introducing a  “Send Message” button directly into the ads that appear on your News Feed. Clicking on the button will open up a messenger window, allowing customers to privately message businesses directly.

Read more here.

Hello ads

insta

When Instagram tested its ads in June, it was only available to people with big budgets and time to negotiate directly with the sales team. Now their API has been rolled out to everyone so brands can schedule advertising the same way as on Facebook or twitter, with access to analytics of how they are performing.

The thought is that advertisers will be thrilled, while the aesthetic-focussed users might not be so…

Read more here.

Twitter News

twitt

News content on social media is big business and twitter is about to jump on the bandwaggon. The company is about to add a news tab to its android and iOS apps.

A Twitter spokesperson gave us the following statement: “We’re experimenting with a news experience on iOS and Android as we continue to explore new ways to surface the best content to users.”

When you click the tab, located between the notifications and messages icons, you will be presented with trending news stories curated from big news sites such as New York Times and CBS. Clicking on a story will present you with a summary, linkable to the full store along with top related tweets.

Alongside the upcoming “Project Lightning” feed, which will let users follow events as well as people, Twitter is increasing its focus around news and events as they happen.

Read more here.

Smartphones dominating

getreal

According to an Ofcom survey, smartphones are the device most used to access the internet in the UK, with almost one third of people in the UK accessing web-based content through their smart phones. That’s up 10% on last year.

The reason for this jump is the demand for video content, and higher connection speeds. As smartphone use rises 10%, laptop use has dropped an equal percentage. While 19% of users access the internet via a tablet, a jump of 15% from last year.

The study goes on to state that two-thirds of the UK’s adults have a smartphone, up 39% from last year and spend one hour 54 minutes a day online via smartphone.

90% of 16-24 year olds now own a smartphone, with 55-64 year olds catching up with 50% owning one (up from 19% in 2012).

Read more here.

 

 

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