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Talk Social: 10 October, 2017

Instagram adds polls to Stories

Instagram has added a sticker option to its popular social Stories function that allows brands to pose a question and see what their followers decide as they participate.

From which product or flavour is best to , people can simply select a sticker and place it anywhere they like on a chosen photo or video, write out their question and a two option answer and it’s good to go.

Polls have proven popular on other leading social media platforms. Twitter introduced polls in 2015 and Facebook allows users to create them in Groups, on event pages, in Messenger and on Live streams.

From a marketing point of view, polls allow brands to gather audience feedback and generate responses and engagement. They also enable audience segmentation, allowing brands to understand the specific interests of their customers.

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Snapchat Spectacles sales pass 150k

Snapchat has revealed that 150,000 of its camera-enabled ‘Spectacles’ have sold so far, a fraction of its potential market of 173 million daily users.

This news comes following reports that Snapchat’s growth numbers have slowed since the introduction of Instagram Stories, with more influencers switching to the latter because of increased reach.

There’s now speculation surrounding a ramped up Spectacles v2.0 that’s more than likely to incorporate an augmented reality overlay function.

Before Google Glasses tailed off, this was predicted to become a $11 billion market, an opportunity that seems too good for Snap to ignore.

In the meantime, the social media giant has been working alongside Apple, using its famous Lenses to help launch the iPhone X and with Google on a new educational initiative.

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New data reveals watch time of Facebook videos

Early data shows that Facebook Watch videos are being viewed for an average of 23 seconds, a decent enough start but still a way off the retention levels that video creators are rewarded with on YouTube.

A study of 46 videos on 15 Watch pages confirmed the 23-second average, which is greater than the 16 seconds users spend watching content in the Facebook News Feed. Watch is trending in the right direction but has yet to fully realise the potential of its video proposition, with content running anywhere from four to up to 20 minutes.

Watch is Facebook’s biggest attempt to create a viewing experience that’s similar to YouTube, all in the hope that it will encourage users to spend longer on the platform. It’s doing so by encouraging celebrities and YouTube influencers to create original shows that are longer in length.

They key to Watch’s success will be encouraging audiences to sit down to episode after episode of TV-style content that they can choose to view, rather than being force-fed videos on autoplay.

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Facebook at work launches with screen sharing

Facebook has ever so stealthily launched desktop Mac and PC Workplace Chat apps with screen sharing that makes it easier for colleagues to communicate throughout the working day.

Workplace, which was launched to compete with Slack and other business apps, has more than 14,000 companies on board, including Wal-Mart.

With its screen share and chat functions the stars of the show, Facebook is using its rapid development style to provide an all-in-one collaborative app, while competitors such as Skype and WebEx currently only provide a piece of the puzzle.

Facebook has been quick to confirm that a desktop app was widely requested by customers and works similarly to Workplace Chat’s dedicated website. It provides a dashboard containing conversations and photo, video and voice clip sharing.

With the app, it’s possible to share full screen or a partial view, meaning users can avoid sharing work data of a more sensitive or confidential nature. It’s this attention to privacy that also means Facebook doesn’t integrate normal social network profiles with Workplace.

Facebook will capitalise on its familiar design to encourage consistent collaboration, allowing everyone in a company, from top to bottom, to keep in touch.

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LinkedIn launches geofilters for companies attending conferences and events

Business networking  platform LinkedIn has borrowed a feature taken straight from the rather more youthful Snapchat, rolling out geofilters for events and conferences.

The new location-based feature enables event attendees to to add filters and illustrations to videos they create within the LinkedIn app. The graphics are designed to look like conference badges and indicate whether the person sharing the video is a speaker at the event.

LinkedIn hopes that the filters will encourage users to share authentic first person views of work, with video shared 20 times more than any other content on the platform since the launch of its video creation tool in August.

While Snapchat-style graphics may seem not quite at home on LinkedIn at first glance, the platform’s developers insist that professional networking needs to move with the times.

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