5 Google Image Searches of Separation

With all the hype around Google+ it’s easy to forget the company built its fortune on becoming the world’s most popular search engine. Google hasn’t. It has recently rolled out ‘search by image’ functionality and we’re impressed, and thought we’d learn a little bit more by experimenting.

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Quora – the next big thing?

As the community grows and timelines, topics become increasingly congested the likelihood of this connectivity will decrease and I believe we’ll see user numbers slow and activity drop off from many current users. We shouldn’t discount the possibility of Quora devloping a stratified userbase too, with the top-table industry experts holding discussions amongst themselves.

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Dancing on Iceland

A great idea broadcast once can lead to millions of hits on free-to-use Youtube, adding reach and value to the campaign. Product placement has to be editorially justified and as such is unlikely to lead to a viral video and any great amplification in audience figures.

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Men 50% More Likely To Take Car Gamble

Of the 3,000 people asked in the study by webuyanycar.com 22% of men had driven knowing they had poor brakes, 21% with bald tyres and 14% without a valid MOT, making their insurance void in treacherous icy conditions. Although half as likely to take risks, 23% of women will drive their cars with problems like broken bulbs and chipped windscreens.

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Half of Brits will ‘Round Dodge’ this Christmas

52% of Brits will use blatant tactics to try and get out of paying their fair share at the bar this Christmas according to research out today.

The study of 3,000 Brits commissioned by Scruffs Workwear indicates that despite being the most popular way of buying drinks, 55% of men and 49% of women admit to trying underhanded ‘round-dodger’ tactics on a night out with friends, colleagues or parents.

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My first day at Democracy

Had I known at 2 pm that just 7 hours later into my first day I’d watch the team pick up an award for Best use of Digital PR at the CIPR North West awards for their great work for The Rock, Bury then I might have anticipated what was to come. I arrived at my second client meeting with 3 hours of experience and spent 45 minutes basking in the team’s glory. In their (our) review meeting with The Rock, they (we) were praised for the best digital PR campaign the client had seen. I felt like an unused sub picking up a Champions’ League Winners medal; a fraud.

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GMP lobbys public support with Twitter

The purpose of the activity is to demonstrate to both the public and politicians just how busy the force is, ahead of impending public spending cuts which could see their budget cut by up to 25% next week. Chief Constable Peter Fahy has stated that two thirds of all calls are social problems and that actually on a small part of police work in now dedicated to tackling serious crime.

It’s a great tactic by the GMP PR team, who have already received national media coverage and massively increased their Twitter following. It just goes to show the massive potential impact that the correct use of social media can have on a business and how influential it can be.

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A right royal album

In an historic move ‘The British Monarchy’ has launched a flickr account, the papers have reported it with a mixture of awe and amusement and it really is a good diversion for ten minutes or so.

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Breaking into the industry!

As a recent graduate I have been eagerly on the hunt for a job in PR, competing against other candidates with real life experience. At times it seemed no one was willing to give me the essential experience required in progressing my career. However, this week I was fortunate enough for the opportunity of a work placement here at Democracy PR.

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All the gear, no idea ….

The heart of this campaign has been to really get to know and understand what the people of Bury want from their new retail and leisure destination. Some love it, some have areas where they believe it can be improved – but every one of those 3,000 fans know that The Rock is listening to them and cares enough to want and keep their business.

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Democracy gets ready to rock with CTI

The Rock, Bury’s new retail, restaurant, entertainment and lifestyle destination has appointed Democracy PR, following a competitive three way pitch, to carry out a social media campaign to raise the venue’s profile between summer and Christmas 2010.

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Naughty twhispers

Although i’m not allowing myself to feel shocked anymore about the break up of these seemingly blessed celeb marriages, i have to admit that i practically screamed into the office ‘noooo…not the Beckhams! i can’t read OK! without the Beckhams’.

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Sun in blogger shock

Actually the truth is that bloggers are both journalists (of a sort) and real people. Offer them something they’re interested in (in our case anything from baby food to Jack Daniel’s Barbecue Sauce) and treat them like people and you’ll find that ‘the blogosphere’ isn’t really that hard to work with.

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Bring on the bling

People have been pushing the boundaries between respectable head attire and headline grabbing creative pieces from the very beginning, with PR agencies making hats out of whatever they’re trying to promote in the hope that it’ll be photographed and appear across the broadsheets.

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The Queen, Bruce and Facebook

According to the official Gov website: “The people honoured this year include a pathologist, a nursery nurse, the coach of the England women’s football team, a GP, and a number of youth workers and volunteers. Among the more unusual professions on this year’s list are a station announcer at Fenchurch Street Station and the organist at the Tower Ballroom, Blackpool.”

Bruce, who picked up a CBE in 2006, missed out again this year. On the GMTV interview he mused that the support that he’d received from 25,000 Facebook fans and the media, promoting his long years of service to the entertainment industry, may have influenced the final decision in the opposite direction.

If true, then this underlines how out of touch the decision makers are with the power of the ground swell of public opinion now harnessed by Facebook and other social platforms.

We’re not suggesting that knighthoods are given out based on the same voting system as the X-Factor, but a good leader (just as a good brand) uses all the methods available to listen to what’s important to their public, learns from them and makes decisions accordingly.

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Social Media Virgins

I found it was an easy going and informative environment for those of us who feel confident in social media. For those people newly embracing it, i hope it took away the fear factor that opening up to these different mediums can make a positive impact on their business.

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