Strategy & Insight
We have a burning curiosity to uncover truths that will shape how a business tells its story in order to change what people think, feel and do.
Where does your brand fit in the current cultural landscape and how are you ensuring that you are relevant not only now, but in the future as well?
Democracy invests in best in class data sources and tools to inform the insights that lie at the core of every strategy that we build. Put simply, for every set and subset of people, you can trust us to know what makes them tick.
Our strategic frameworks map existing and emerging customer desires, needs, tastes, trends and interests, that act as an anchor for our creative ideas.
This is not death by Powerpoint or dense marketing jargon you need a degree to follow. From the first meeting with us, you’ll know we’re straight talking and experts at making the complicated, simple.
WE SPECIALISE IN:
- Audience identification: Who are your people, where are they and how do we reach them? If you don’t know already, we’ll help you get there.
- Stakeholder mapping: One size does not fit all and it’s vital the right messages land with the right people at the right time.
- Defining the value proposition: What need does your business fulfil for its customers that elevates you above the functional? This is where we get to the heart of what makes you special.
- Qualitative and quantitative research: Focus groups, surveys and brand trackers all help us understand more about people’s behaviours, tastes and preferences.
- Channel planning: Ensuring that the messaging and content in our campaigns land in the right place at the right time is never down to chance, so we work with you to build multi-channel plans that ensure a joined-up approach.
Get in touch
If you like the sound of what we can offer you and your company, contact us today! Pick up the phone and call us on 0161 881 5941 or email us at jennifer@democracypr.com.