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September 30, 2014

Panda 4.1 is here

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Google began to roll out Panda 4.1 last week, with further work taking place this week.

Changes to the algorithm are expected to affect between 3 and 5% of queries, and businesses are already bracing themselves for the effect on their ranking.

Webmaster trends analyst Pierre Far stated that the changes “results in a greater diversity of high-quality small and medium-sized sites ranking higher, which is nice.” Apparently fairer treatment for smaller sites looking to compete with bigger sites out there.

The updates will inevitably hit certain sites harder than others (games and lyrics sites are already highlighted as ‘losers’ in the new updates) – leading to the need for a full site review and amendments of any potential weak spots on their site…. before the next round of Panda updates.

Read more here.

‘Ello, ‘Ello

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The new social media kid on the block ‘Ello has gained a mass of followers in the past week, with around 31,000 people an hour signing up to the ‘Simple, beautiful and ad-free’ social networking site.

Hailed as the ‘anti Facebook’, Ello was created by a group of seven well-known artists and programmers as a place to share artwork and connect with friends from around the world – ‘a social network created for advertisers, not for people’.

Ello is currently in beta, inviting new users in small groups as they roll out new features. Brands should be aware of their traffic potentially moving elsewhere.

Read more here.

Parody: Now it’s OK to mash-up

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A new law that comes into effect on the 1st October will allow for the parody of copyrighted works – but it’s up to a judge to decide if it’s funny or not!

In the past, any parody of a work under copyright would run the risk of being sued (such as the use of songs, or film clips without consent), but now, as long as the new material seems fair and doesn’t complete in popularity with the original, it will be allowed.

Owners of copyrighted works will only be able to sue if the parody conveys a discriminatory message.

Read more here.

Amazon Hardware

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The development of wearable tech and the demand for ‘smart homes’ continues, as a new report suggests that Amazon is planning to expand its hardware operations.

Speculation is rife that new Amazon projects are ready for roll-out, such as a one button device that will be able to order supplies for users e.g. washing up liquid or toilet roll.

Read more here.

Instagram adverts

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British users of the photo sharing app, Instagram, will now be seeing adverts creep into their feed, following in the footsteps of the US who introduced Instagram ads in 2013.

Brands including Waitrose, Rimmel, Estee Lauder and Cadburys will be launching Instagram ads with a natural and premium feel (they see at as being the same experience as flicking through your favourite magazine). Rimmel, for example, is running a campaign that features women applying their make-up in a variety of reflective surfaces.

Instagram’s global head of business and brand development James Quarles told the Guardian: “We are giving brands an opportunity to sponsor their posts and deliver them to a much wider audience.”

Read more here.

 

 

 

 

 

 

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